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Here we find those poor words whose mispronunciations are actually more
common than the correct version.
Instructions:
Instructions: This word, which derives from the French verb restaurer, to restore, describes someone who runs a restaurant, but, nevertheless, does not have an n in it. Dictionaries have begun to list restauranteur as a secondary pronunciation, but this surrender to a popular misconception should not be encouraged.

o quinoa: KEEN-wah
This South American grain has been stumping shoppers and diners since it hit the American market.

o Zagat: zuh-GATT
Nina and Tim Zagat, founders of the popular restaurant guides, fight a losing battle for the correct pronunciation of their name. Nina Zagat recounted a story that has become legendary at the publishers office.

When we were first starting out, Tim was here late one night and a man called to order some ZAG-ut surveys. We usually dont correct people, but Tim said to him, Sir, its zuh-GATT. The man responded, Look, I know Tim ZAG-ut and its ZAG-ut. So Tim said, How many books would you like?

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