Instructions: It is supposedly the one that was on the Hersheys Cocoa label. You are on your own for the frosting . . .

Cream the shortening and sugar. Add eggs and vanilla; beat well. In a separate dish, blend cocoa and food coloring; add to the sugar mixture. Ad flour, buttermilk, and salt alternately. Mix soda and vinegar in a cup and add.

Butter and flour two 9" cake pans. Divide the batter evenly between the tw pans. Bake at 350x for 30-35 minutes. Let cool before frosting.

Note: Better results can be obtained using a red paste food coloring, available in specialty shops or cake decorating supply departments.

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